Founder L. Alan Reitano began his career as a theme park audio engineer and as recording engineer for Memphis based Highwater Records and over the course of a decade recorded nearly two dozen blues albums including Hammie Nixon's critically acclaimed “Tapping that Thang” and Jessie Mae Hemphill's “Feelin' Good” which won the Handy Award for Best Acoustic Blues Album in 1992.  He also did several projects with legendary Rock and Soul producer Don Nix.

After a brief term as an assistant video editor at Ardent Teleproductions in Memphis, assisting on national commercials and music videos including Z.Z. Top, DeGarmo and Key and the Everly Brothers, Alan formed Cypress Creek Creative/Providence Moving Pictures, a multi-media company producing independent video and music for clients ranging from Hilton Hotels, Bridgestone/Firestone, FedEx,  Ford Motor Company, Ingram Entertainment and many more...

From 2002 -2007 he was part of Bud Schaetzle and David Branson's team that created Martina McBride's giant screen multi-media extravaganza, “The Joy of Christmas.”

In 2009 he produced and directed the web based music series "Godbeat Live."